Media Training

Elected Product of the Year

Introduction

"Products of the Year" offer each year the opportunity to consumers from 35 different countries to give their opinion on a selection of new products. Based on these evaluations, a product from each category is elected "Product of the Year". The logo "Elected Product of the Year" will be stamped on the packaging of the new product during one year.

Communication issue

"Products of the Year" was invited on the set of Tros Radar, a critical TV show for consumers. The aim was to present the process of the organization and to defend it from negative opinion from consumer organizations.

Solution

An interview in the presence of a camera is always impressive. This is why we film all our media trainings and accustom the speaker to the presence of a camera and make him more confident. This also allows us to evaluate the images and provide advice. A television interview also asks the use of plain language. It is therefore important to convey a message quickly and concisely and to deal with issues. We focused the training on two points. The speaker was trained to present the concept in short and simple words. Then we focused attention on questions and answers. The next day, we made a quick rehearsal ot the techniques learned.

Results