Communication Plan
The communication plan provides practical implementation of the communications strategy. InstiCOM provides the essential structure for a systematic and successful implementation.
From plan to implementation
The plan lays down the tactics for realizing the objectives. The plan clarifies the relationship between all communications media. The communication plan consists in four parts: analysis, tactical interpretation, practical performance and impact assessment.
Target-group media matrix
The communications media for each target group are charted using a target-group media matrix. The communication plan is finalized and given a clear timeline by means of realistic planning.
