Message Development
The Message Development Session helps you to develop a clear, consistent and distinctive image of your organization. InstiCOM develops the core messages jointly with you.
Corporate messages
Core messages are the central messages which form the underlying values or connecting thread in communications with your target groups. These internally inspired messages are decisive for all communications efforts aimed at your target groups.
Colour chart
The messages contain a promise and – regardless of choice of means or medium – serve as a colour chart. All communications efforts are examined beforehand against this colour chart.
