Online media monitor

Understanding

The online media monitor provides an understanding of the significance of press attention and is indispensable as a control and review tool for assessing and optimizing the return on your press policy. With the online media monitor you always have a clear picture of the most active news sources, tweeters and weblogs.

Media-analysis

The media analysis of the online media monitor shows you the media categories that mentioned have been taking notice of your organization. You have a clear picture of the sentiment (positive, neutral, negative) regarding the publicity and a perception of the sentiment by news source, medium and author. 

Competition analysis

To put the value of the press attention in the correct context, the competition analysis of the online media monitor gives you a perception of the media attention towards your main competitors.